About Equanax
Equanax is a UK RevOps consultancy with forward-deployed AI engineers, built and run by one person. No account handlers, no junior bench, no black box.
Jack Crabtree, Founder
Jack Crabtree founded and runs Equanax. He builds and operates the RevOps infrastructure directly, forward-deployed inside each client's own stack rather than handed off to a delivery team: HubSpot and Salesforce configuration, n8n automation, Clay enrichment and scoring models, Apollo-sourced prospecting data, and bespoke tooling built on Next.js and Vercel. Claude Code is the primary build engine behind the automation and application work Equanax ships for clients, not a bolt-on.
The delivery record spans regulated financial services (a full HubSpot implementation for an FCA-regulated investment manager), NHS-adjacent healthcare infrastructure (a live production build for an NHS-adjacent secondary care platform spanning 71 NHS trusts), and sales-consultancy tooling (Outreach-Salesforce sync remediation and Clay-based scoring work delivered for a US sales consultancy client). The case studies page sets out each build in full.
What Equanax builds with
- CRM platforms: HubSpot, Salesforce
- Automation: n8n
- Data and enrichment: Clay, Apollo
- Applications and dashboards: Next.js, Vercel
- Build engine: Claude Code
Who this is for
Equanax works best for one specific situation: a company already running on HubSpot, with no in-house RevOps or SalesOps function, that has just brought in a new commercial leader. A new CRO, VP Sales or Head of Growth inherits a CRM that was never built to scale with them. That is the trigger Equanax is built to respond to: senior RevOps judgement applied to the platform you already have, not a rebuild sold on the promise of a new one.
Verify this independently
Equanax is a small, named business. Everything below is checkable in a few minutes, without asking us.
Companies House
Equanax is UK company number 13194418, incorporated 10 February 2021. Director: Jack Alexander Crabtree.
Trading address: 86-90 Paul Street, London, E14 5AB.
Registered office: Morden, SM4 6QE.
View the Companies House register entry
HubSpot Solutions Directory
Equanax holds a live listing on HubSpot's own partner ecosystem as a Sales Ops and RevOps Partner, an externally adjudicated listing rather than a self-published claim.
View the HubSpot Solutions Directory listing
Crunchbase
Equanax's Crunchbase profile names Jack as founder.
View the Equanax Crunchbase profile
Read how these builds actually work in practice: HubSpot implementations, automation pipelines and the platforms behind them, set out project by project.
Stay ahead of the curve
Every engagement starts with a free audit. Book yours and we'll show you where your CRM is losing time and revenue.
