A full HubSpot build for an FCA-regulated investment manager
Six-stage pipeline. Thirteen automation workflows. Three dashboards. Built for a firm that has to be able to show its working.
Anonymised at the client's request: an FCA-regulated investment manager. The client is a UK investment manager authorised and regulated by the Financial Conduct Authority. That status shapes everything about how a CRM has to be built for them: every stage a deal moves through, every automated action, every record has to hold up if someone outside the business ever asks to see it.
The brief wasn't "set up HubSpot"
Most HubSpot implementations start from a blank pipeline and a rough sense of how deals move. This one didn't have that luxury. An FCA-regulated manager needs a system that can show, on request, who touched a record, when, and why. That meant solving two problems at once: give the sales and client-relationship team a pipeline they'd actually use, and give the business an audit trail underneath it that could survive scrutiny. A generic out-of-the-box HubSpot setup does neither well on its own.
What was actually built
A six-stage pipeline. The deal pipeline was structured around six defined stages, giving the team one consistent view of where every relationship sits, from first contact through to a closed and onboarded client, instead of informal spreadsheet-and-memory tracking.
Thirteen automation workflows. Thirteen separate workflows run inside that pipeline: routing new enquiries to the right owner, enforcing stage-progression logic, prompting for compliance-relevant data capture, and creating the tasks and reminders that keep a regulated pipeline moving.
Three dashboards. Three dashboards sit on top of the pipeline and workflow data: pipeline visibility for the commercial team, activity and workflow performance for whoever manages the process, and a reporting view suited to the oversight a regulated firm's leadership and compliance function need day to day.
FCA Register and Companies House intelligence, scoped
Alongside the core build, intelligence briefs drawing on the FCA Register and the Companies House API were scoped: a way of pulling regulatory and corporate data on prospects and counterparties directly into the CRM workflow, rather than checking each one manually. To be precise about status: this was scoped, not built. It has not yet been delivered as a live feature inside the client's HubSpot instance. It's included here because it reflects the kind of forward planning this build was designed around, not because it's live today.
What changed for the client
Before this build, the client's pipeline data lived in a mix of informal tracking and unstructured records. After it, every deal has a defined path through six stages, every automated action leaves a record of what happened and when, and three dashboards give the business and its oversight function a consistent, checkable view of pipeline activity rather than a picture assembled after the fact. For a firm operating under FCA supervision, that difference matters more than it would for most businesses. It isn't about the CRM looking more sophisticated. It's about being able to answer, quickly and confidently, exactly how a client relationship was managed, at any point someone needs to ask.
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