Automated List Building With Apollo.io

Written By Jack Crabtree
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Discover how to use Apollo.io to build automated lead lists for cold outreach

Creating Automated Lists for Lead Generation

  1. Purpose of Automated Lists

    • Cold outreach

    • Engagement

    • Lead generation

  2. Utilizing Apollo Platform

    • Free platform available

    • Recommended to use the first level (around £39.99/month)

    • Saves time and effort in list building

  3. Identifying Ideal Customer Profile (ICP)

    • Define ideal customer characteristics

    • Consider company attributes and key decision-makers

    • Focus on champions within companies, not just decision-makers

  4. Building Automated Lists

    • Target specific criteria (e.g., company size, industry)

    • Use keywords to refine search results

    • Save searches for ongoing automated list updates

  5. Refining List Building

    • Create multiple targeted lists rather than one broad list

    • Keep messaging targeted for better engagement

    • Prioritize smaller, more focused lists over large, generalized lists

  6. Taking Action with Lists

    • Export lists for email campaigns

    • Add contacts to sequences for follow-ups

    • Integrate with other platforms like HubSpot for further actions

  7. Continuous Improvement

    • Experiment with different criteria and keywords

    • Regularly update and refine automated lists

    • Stay focused on targeted messaging and engagement strategies

 

Jack Crabtree