Automated List Building With Apollo.io

Discover how to use Apollo.io to build automated lead lists for cold outreach

Creating Automated Lists for Lead Generation

1. Purpose of Automated Lists

• Cold outreach

• Engagement

• Lead generation

2. Utilizing Apollo Platform

• Free platform available

• Recommended to use the first level (around £39.99/month)

• Saves time and effort in list building

3. Identifying Ideal Customer Profile (ICP)

• Define ideal customer characteristics

• Consider company attributes and key decision-makers

• Focus on champions within companies, not just decision-makers

4. Building Automated Lists

• Target specific criteria (e.g., company size, industry)

• Use keywords to refine search results

• Save searches for ongoing automated list updates

5. Refining List Building

• Create multiple targeted lists rather than one broad list

• Keep messaging targeted for better engagement

• Prioritize smaller, more focused lists over large, generalized lists

6. Taking Action with Lists

• Export lists for email campaigns

• Add contacts to sequences for follow-ups

• Integrate with other platforms like HubSpot for further actions

7. Continuous Improvement

• Experiment with different criteria and keywords

• Regularly update and refine automated lists

• Stay focused on targeted messaging and engagement strategies